Bleu Serene Portfolio

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Bleu Serene is a music collective that also serves as a label and produces a self-titled radio show. Bleu Serene is centered around unity, community, inspiration, and music. The collective aims to inspire and foster an environment that values creativity, hard work, and vision and intends to become a global platform that will push forth inspiration and humanitarianism. Edward “Sage” Skinner is the creator of Bleu Serene and will be overseeing my work with the company. Bleu Serene was founded and is located predominately in Houston, Texas.

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Primary research is being conducted during the process of this capstone project because it will be useful in examining and identifying the target market and buyer persona. Research will also create a better idea of the demographics of online radio listeners and streamers of online music because it helps me understand who Bleu Serene is looking to reach. By gathering secondary research on what devices are used to stream online music and what social media activity of these same users looks like will assist in determining the most effective ways to engage with the audience.

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Bleu Serene is centered around unity, community, inspiration, and music. The collective aims to inspire and foster an environment that values creativity, hard work, and vision and intends to become a global platform that will push forth inspiration and humanitarianism.

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